#TodayIFeelSpeziale

The new Instagram contest by Fratelli Alessandria Winery and Speziale Wine Resort🍷🌿

There are moments that carry a very specific scent.
The scent of a glass shared at sunset.
Of a view over the UNESCO hills of the Langhe.
Of an unexpected laugh, a weekend among the vineyards, a wine with spicy elegance.

For us, all of this has one name: Speziale.

And it is exactly from this spirit that the new campaign by Fratelli Alessandria and Speziale Wine Resort was born:

#TodayIFeelSpeziale

Today I Feel Speziale

A shared story of wine, Langhe landscapes, hospitality and little happy moments to experience… and share with us.

📸 How to participate

Share on Instagram a photo, story or reel that tells your Speziale moment.

It can be:

🍷 a Fratelli Alessandria wine
🌿 a stay at Speziale Wine Resort
🎨 a detail, a landscape, an aperitivo or an emotion that reflects our world of wine, relaxation and the Langhe

To participate, simply 🏷 tag: 
👉 @fratellialessandria
👉 @spezialewineresort

#️⃣ use the hashtag: #TodayIFeelSpeziale

Spontaneous, authentic, fun and emotional content is welcome.
The more Speziale you are… the better 😄

The prizes

🍷 A complimentary “Speziale Aperitivo” for every shared content (post, story or reel)

to enjoy during your stay or on your next visit to Speziale Wine Resort.

Every 10th day of the month we will select the most Speziale content.

The winner will receive:

🍾 Monthly Prize: a numbered 3-liter bottle of Verduno Pelaverga Speziale
✨ limited edition – only 9 bottles available ✨

🎁 Grand Finale – December 10th, 2026

Among all participants throughout the year, we will select:

✨ The Most Speziale Person of the Year ✨

who will win:

🌿 2 nights at Speziale Wine Resort
in the heart of the Barolo area, surrounded by vineyards, relaxation, art and wine.

🍷 #TodayIFeelSpeziale

Because wine is sharing.
It is travel. It is emotion. It is the Speziale spirit.

🔥 Be Speziale. Always.